The purpose of this collection is to analyze whether Pfizer Inc. can be described as market innovator of producing honest products inside the pharmaceutical industry in Hk. To achieve this aim, Pfizer should enlarge and rectify their very own marketing communications, (such as, modify their marketing tools, differentiate their products... etc).


Pfizer Inc. is made since 1849 by Charles Pfizer and Charles Earhart and up right up until now, it has 150 countries using their pharmaceutical drug products. The headquarters is located in New York, NY(USA) and the exploration & advancement location in England, Japan, Portugal and USA respectively. one hundred twenty, 000 workers in world-wide. Stock exchange results at the New York Stock Exchange (PFE), London, uk (PFZ) Euronext and Switzerland. In 2002, the earnings is up to USD$32. 4 enormous amounts. Pfizer operations are established in Athens, Brazil, Canada, Cuba, Britain, Mexico, The country of panama, and Puerto Rico.

The variety of their pharmaceutical products can be large which covers cardiovascular diseases, central nervous system diseases, genito-urinary system diseases, upper and lower breathing diseases....... and so forth

Hank McKinnell, Ph. G., Pfizer's Chief of the Board and Chief Executive Officer leading a pharmaceutical organization with $32. 4 Billion dollars revenues in 2002 as well as the Resources & Development finances in the year 2003 is $7. 1 Billion dollars. Pfizer Inc. started via a fine substance company since 1849, then simply up until now with 120, 000 employees in worldwide. Merger and acquisition allowed for rapid growth and international expansion as more than one hundred and fifty countries use their merchandise brought into Hank's vision.

Pfizer Inc., discovers, develops, producers, and markets leading prescription drugs for individuals and family pets and many of the world's best-known consumer brands. Our impressive, value-added items improve the quality of life of people around the globe and help these people enjoy much longer, healthier, plus more productive lives. The company provides three business segments: healthcare, animal health and consumer healthcare.

According to the number from the Finanical Times (April 6th, 2000), the 3-top worldwide pharmaceutical companies in sales can be from GlaxoSmithKline (GSK), Pfizer and Merck (MSD) correspondingly. However , in 2001, the most notable number one in sales can be Pfizer and so they maintain this top level for the next a couple of years up until now. The key reason for their great growth is that their important pharmaceutical items are able to enhance the quality of life of individuals. Those goods are Aricept (donepezil hydrochloride) tablets, Celebux (celecoxib), Diflucan (fluconazole), Lipitor (atorvastatin calcium) tablets, Neurontin (gabapentin), Norvasc (amlodipine besylate), Viagra (sildenafil citrate) tablet, Zithromax (azithromycin), Zoloft (sertraline HCI) and Zyrtec (certirizone HCI).

Analysis & Creation is a key factor a pharmaceutical business must have. Pfizer inc. spent USD7. one particular billions in 2003 and this is the simply pharmaceutical company that can spend this a large amount for L & M. Mission: Pfizer Inc desires to become the planet's most valued company to patients, clients, colleagues, traders, business companions, and the residential areas where we all work and live. Their very own aggressive frame of mind would cause them to fulfill the activity. Purpose: Pfizer dedicates yourself to humanity's quest for longer, healther, more happy lives through innovation in pharmaceutical, customer, and dog health goods.

Current Circumstance of Pfizer Inc.

Following the acquisition of Pharmacia, Pfizer Inc. is now the main in terms of company size and sales inside the pharmaceutical industry. The enlargement of Pfizer, whose strong performance and wellspring of skills guarantee greater rewards to millions and millions of people and the animals. The expanded Pfizer is ready to learn the difficulties ahead, issues that range from unlocking the Human Genome to create lifesaving medicines to areas that have but to see a made road. Pfizer Inc. has...

References: Bibliography

Fill, Chris, (2002) Marketing Communications: Context, Strategies and Applications, Third Release, England: Prentice Hall

Pfizer Inc, Net:. [Accessed on October - Nov 2003]


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