PROMOTING PLAN

Promoting Objectives:

To obtain all of Ullens Organic Farm's land in NARC, MAD-Nepal, and OCIA recognized organic and natural production in three years.

To acquire pre-determined organic and natural buyers for greater than 70% of our typical production just before harvest in the beginning of third yr.

Ullens Organic and natural Farm will be growing and marketing organic and natural vegetables, fruits, and as well showing animals and birds pertaining to fresh and hygienic meats that will be ruled by the Nepal Agricultural Research Council (NARC) with full support in the Ministry of Agriculture Development, and Organic Crop Improvement Association (OCIA). Grown goods will be advertised and distributed directly into the daily clean vegetable marketplaces. For the grains, we will sold and offered via on-farm storage facility The first three years of production will be sold with conventional prices because it will take three years to convert to organic farming. It is a production program which party favors maximum utilization of organic components (crop deposits, animal deposits, legumes, off and on farm wastages, growth government bodies, bio-pesticides) and discourages utilization of synthetically made agro-inputs, to get maintaining garden soil productivity and fertility and pest managing under circumstances of lasting natural solutions and healthy environment. Following three years of operating, considering and examining the soil health, our farm can become certified organic production. The marketing cover Ullens Organic and natural Farm provides two distinct sections starting with the market examination and then the marketing strategy.

The industry analysis is definitely broken into three sectors:

Market

Competition

Target Market

The marketing strategy can then be composed of:

Promoting Mix

Syndication

SWOT Analysis and Five Force Evaluation

The Market:

The world market of organic food is flourishing with the most of the ordering and generating coming from The european countries, Japan as well as the USA. The US market is worth over 20 dollars billion each year and with the elevating health and environmental concerns industry is growing (OCIA, 2001). The world market is becoming supported by authorities policies through aggressive special offers of natural products. Status of Organic Farming in Nepal

Organic agriculture is still early on stage in Nepal.

Need for organic farming is being understood by farmers, policy creators, intellectuals, and sensitive individuals.

Organic culture is synonymously used with regenerative, sustainable, environmental natural culture, permaculture and so forth in discipline level.

The regular concern is always to promote local resource facets in cultivation practice to enhance bases in agriculture practice to increase development potential of soil, crops, plant and animals.

The federal government sector has become positive toward organic culture. There are some professional NGOs and individuals committed to the campaign of organic and natural agriculture in small pocket sized areas.

Low growth as a result of limited methods and functions.

About 26%of Nepalese farming systems remains to be not using the pesticides and substance fertilizers inside their farm.

Competitors:

Competition within Ullens Organic Farm is growing and at first glance, the increased local competition may seem detrimental to the the industry. Our resources and capability may play a taking over role from this industry. Because of this even though you will have few other organic and natural producers available in the market we still can be a significant player in the marketplace. Competition is usually, however , quite minimal in Nepal due to infancy with the industry. Nepal is a country having a large number of burning concerns for the agriculture creation. Soil chafing, mountain desertification, environmental degradation, declining of soil fertility and

plant productivity, depletion of natural resources, improved compulsion of using dung as a

gas in non-urban areas etc . are the significant problems. The need of the country is usually to be self sufficient

to get food, protection and outfits. It is only possible, if attempts from the sides go with each other...

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