Marketing Fundamentals

Bachelors of Business

Example Phase one particular: Fit d Fast Health Clubs

Lecturer: Turn W

Pupil name:

Student Quantity:

Date due: Week 6 (1, 490 expression count)



Guide pg3

SWOT Analysis pg4


Target Marketspg6

Advertising Mixpg7, pg8, pg9




In shape n Quickly Health Clubs are a privately possessed Australian Business launched in Australian since 2010. Tony a2z de Leede Founder and CEO in the health club cycle whose industry strategy of reinventing the perception of fitness in the testosterone-fuelled bodybuilding image by remodeling this to ‘Affordable Health and Fitness'. (Sydney Morning hours Herald ‘Business Day', Oct 8, 2011), the organization now has 18 health clubs Australia vast and growing.

The ‘Quickie Membership' goods available are accentuate your figure Orange and Fit Dark. Fit Orange colored priced at $12. 95 weekly in a 12 month dedication $99 getting started with fee without having extras features. The Fit Dark-colored offers $12. 95 a week, including the $99 joining charge, a doze month dedication, access to every Clubs, 25% off retail outlet retail buys and enables you to bring a pal for cost at peak times, adding the choice to end your account within thirty days if you are unsatisfied. Some products and prices fluctuate between person store places. (Joining costs are continuously on particular and can vary in price)



Federal Government authorities plans to vary legislations by increasing the tax levy on desserts, energy drinks, mandatory doing exercises for children, banning food retailers advertizing items directly to children and teenagers specifically, bushed a bid to unclog the diabetes and obesity pandemic in the Medical care Sector offering the company superb opportunity to expand their brand name and communication. Create options by pushing government to subsidize Medicare with tax deductions to health insurance, decreasing health monthly premiums and DOCTOR visits and prescription drugs if you carry a Fit n Fast item, influencing economic savings and benefits to consumers every day. Thus widening the demographic targeting and opening fresh markets, modifying trends, sociable culture and awareness posing highly confident acceleration of sales and social change. These sociable changes influence social manners, lifestyle choices in way the general inhabitants decides to live. Change in social trend provides opened the industry to actuality fitness Tv shows, cooking and food applications, educating and informing the public to incorporate overall health in their lives. Strengthening approval in the market triggers new membership rights sales and brand name coverage allowing Match n quickly to enter fresh markets simply by launching established Fit n Fast sportswear, health refreshments and nutritional food products straight from outlet stores to consumers and the scientific era together with the creation of its own Match n Fast iPod software IPod music playlist selections. Technology is usually making a big impact in the home gym equipment industry improving rapidly giving multiple exercises in one piece of equipment at affordable prices, influencing consumers to become comfortable in the privacy of their own homes, for the same cost like a gym account along with DVD dieting plans and personal trainer tips. The macro environment finally affects the micro environments creating weak point to the company, threatening a rise in competition with small business providers opening boutique clubs which include sole trading personal trainers appropriating opportunity and entering industry. Forecasting a great explosion in competition harmful the company with cheaper companies longer responsibilities or otherwise the impact will flood the industry to extremes that fewer products are sold to control the market causing limited cash flow achievable and aged locations or perhaps problems...

Recommendations: * Genesis Standard Deal $23. 95pw, 12 month commitment* (Genesis fitness, 2014)

5) Sydney Morning Herald, Business day ‘A fortune constructed on hard sweat'

Steffens, M August 8, 2011- via in shape n fast Home Page


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