Answer you - Every single customer should answer the following questions: 1 . Am I obese.
One needs to investigate BMI info for finding hope for00 this.
2 . Do I wish to change
The answer to this problem depends upon the subsequent criteria. 1 ) Looks mind
2 . Overall health consciousness
three or more. If the response to both the over questions is usually yes after that there will be a few options intended for the customer pertaining to
Exercise| OTC| Approved drugs
Pros1. [email protected] naturalGood habitLifestyleCons: Time consuming (including travel time) and period constraintNo ensure of facilities and characteristics. Tedious| Curvo need to consult Doctor- conserve costEasily accessibleCons: Side effectsLong term feasible damagesMay certainly not be given the green light by FDADeceptive Marketing Claim| ProRelatively more reliable than OTCCons: Further cost of consulting the doctor. | $245 normal cost to get 3 months| |
4. The following are the criteria utilized to evaluate the alternatives in the subsequent order. a. Safety
m. Social effect
As per the 5Cs propounding beneath marketing strategy, firsts C symbolize customers. we might have the subsequent categories of persons involved:
1 . Initiator: Good friends, Self or family
installment payments on your Decider: Medical care practitioner or perhaps Self
several. Influencer: Friends, Family, Position model or Healthcare practitioner 4. Customer: Self or perhaps family
5. User: Home
Answer a couple of
Segmentation scheme given in the situation can be generally classified in to demographic and psychographic -
Demographic(age, sexuality, family size, lifecycle, income, religion)-
1 . BMI -- Broadly more than
initial Basis of Segmentation is BMI
34% of folks
2nd Foundation Segmentation -- Gender
According to exibit you, 67% of Men and 62% of Women are in
How to further get a segmentation we went back to exhibit 2 . Factors 5 to point on the lookout for tell us that ladies is what we must target.
3rd Basis of segmentation is education
3rd last point of exhbit 2, 74% with degree are aware of...